Enrollment rates and retention are critical for small Christian schools. The experiences of Trevecca and Bryan call attention to how important it is for a college to cultivate a niche identity—without creating any controversy that might make prospective students or their parents leery of the institution.
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“If you’re seeing something that works at some other school and want to jump on that boat, that’s probably not going to work,” Laats said. “You see a school with a niche—that seems to be thriving.”
Source: In Tennessee, One Christian College Breaks Enrollment Reco…… | News & Reporting | Christianity Today
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